Skip to content

01 / 11

Make the room matter

Software · Field marketing

I built a field-marketing system that turns an event page into enriched leads, useful contact information and enough context to keep a relationship going after the room empties.

Open project (opens in a new tab)

A full room. Then what?

Field marketing has a remarkable ability to put hundreds of useful people in one room, then send the team home with a tote bag, fourteen browser tabs, six phone photos, and a spreadsheet called FINAL_v7. The people are real, but the system around them is mostly vibes.

Bard starts with the event itself. An official page or an allowed guest list becomes a room full of people, companies, roles, and source links that a field team can review.

Keep the room as the record

Most event tools treat the room as a campaign input on its way to a CRM. Bard keeps the room as the organising record. Evidence comes before enrichment, and suppression can stop the process at any point.

Scout works in stages: find possible public profiles, let a person choose the right one, then look for a work email with a source or admit it found nothing. An empty result never gets promoted to a green checkmark because the interface felt lonely.

Make the boundary visible

Each visitor gets a signed private session and a separate durable workspace. Contact values stay redacted until a purpose-bound reveal, meaningful actions leave history, and plain-language tooltips explain what will happen before a provider call is spent.

The room was never the problem. Losing it was.